Lesson 1 - Inbound Marketing Basics: How marketing has fundamentally changed

In this short lesson, you will learn how marketing has fundamentally changed in recent years. This lesson one of six - part of the Universal Marketing Theory series, "Marketing Strategies for Small Businesses."

You'll receive one video lecture and an accompanying resource guide that will help you fully understand the theories behind today's digital marketing methods. 

You will learn:

• How marketing has changed
  
• The attitude shift your marketing must make to connect
  
• The theory behind inbound marketing methods including social media, SEO content, email marketing, and more.

This lesson is a great stand-alone, but also serve as a standalone for future Universal Marketing Theory lessons including:

• Lesson 2: Attracting the Right Audience
  
• Lesson 3: Messaging & Marketing Methods
  
• Lesson 4: Converting Prospects
  
• Lesson 5: Measuring Success
  
• Lesson 6: Tips & Tricks for Creating Content that Connects
  

WHO SHOULD TAKE THIS COURSE?

Anyone who has relied on traditional marketing methods in the past and is looking to make sense of digital and social media marketing methods - including small business owners, marketing and PR professionals, non-profit professionals.

ABOUT DANNI EICKENHORST

Danni Eickenhorst, President of Blank Page Consulting, a St Louis marketing agency, is an award-winning social and digital media strategist. An influencer herself, she has coached and consulted for clients across the world since 2007, including The Salvation Army Adult Rehabilitation Center, Moneta Financial, YWCA, The OASIS Institute, Catalyst Creative Designs and the United Way of St. Louis, among others.

As an adjunct professor, she teaches social media and inbound marketing at the University of Missouri St. Louis. 

A graduate of Fontbonne University, she holds certifications in Inbound Marketing, Google Analytics, and Hootsuite social marketing.